The 5 Stages of Falling in Love with a New Flavour

The 5 Stages of Falling in Love with a New Flavour

Matthew Abercrombie |

Because let’s face it — we’ve all been here.

There’s something magical about discovering a new vape flavour that just hits. One puff and suddenly your old favourites feel… boring. It’s like being in a new relationship — exciting, intense, slightly obsessive.

Whether you’re the kind of vaper who rotates flavours weekly or someone who sticks to your top three, you’ve probably experienced the rollercoaster that is falling in love with a new juice.

Here are the 5 stages we see (and feel) every time someone finds their new number one.

💘 Stage 1: The First Hit

“Wait… what IS this?!?”

You weren’t expecting much. Maybe you tried it on a whim, or a mate recommended it. One puff in, and your tastebuds are doing backflips.

“Is that… peach? With ice? And a bit of mango? Oh, that’s dangerous.”

You double-check the bottle like you’ve just seen something forbidden. You were meant to just try it — now you’re clutching it like a limited edition.

🤤 Stage 2: The Obsession

You start vaping it constantly. Like… too much.

You swap it into every pod. Refill after refill. Your old bottles gather dust. You start using phrases like:

  • “This one just hits different.”
  • “It’s all I’ve vaped this week.”
  • “I need to stock up before it sells out.”

Suddenly, you’re worried your local shop might run out. You start planning a backup bottle. Maybe two.

It’s you. You’re the reason it’s always out of stock.

🗣️ Stage 3: Telling Everyone

You turn into a walking ad.

You’re messaging friends. You’re talking to staff in the vape shop. You might even do the “try this!” thing where you hand someone your device mid-conversation.

You want everyone to experience the bliss you’ve found.

“No seriously, even if you don’t like fruity ones — this is next level. Just try it.”

You start saying things like “trust me” and “game changer” with no irony. You consider writing a review. You probably already have.

🤔 Stage 4: The Wobble

“Is this too much?”

You’ve vaped it a lot now. Is the honeymoon over? Has your tongue gone a bit blind to it? You dabble with a different flavour — maybe one of your old reliables — but it’s just not the same.

You wonder: Am I over it?

But then you go back, and boom — the love returns. Maybe not with the same intensity, but now it’s something deeper: flavour loyalty.

This isn’t a fling. This is your comfort juice now.

💍 Stage 5: The Commitment

You always have a bottle. It’s your ride or die.

It doesn’t matter how many other flavours you flirt with — this one’s in your rotation for good. You always keep it stocked. It gets its own pod, its own coil, maybe even its own drawer.

This is your “if I could only have one flavour forever” answer.

Until the next obsession comes along…

Final Thoughts from the Counter

We’ve all fallen hard for a flavour before — sometimes more than once. Whether it’s a sweet shop banger, a tropical blend, or something icy and bold, there’s something addictive about finding your flavour.

So go ahead. Try the random one. Sample the new release. You never know which puff will be the one that starts your next great vape love story.

Got a flavour you’re currently obsessed with? Tell us in the comments or pop in-store and share it — we love a good vape crush story.

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