The brands we trust, our customers rate, and the industry can’t stop talking about.
We’ve tried them all — from the short-lived hype brands to the long-standing legends. And if there’s one thing we’ve learnt here at the shop, it’s that not all vape brands are created equal.
In 2025, with disposable vapes banned in the UK, refillable pod systems and compliant pre-filled pods are dominating the scene. That means trusted brands with consistency, quality control, and innovation are leading the charge — and we see it every day in what customers come back for again and again.
Whether you're just starting your journey or looking to try something new, here are the top 5 vape brands making waves in the UK this year.
🥇 1. OXVA
Reliable, sleek, and an instant customer favourite.
OXVA (pronounced “ox-vah”) has carved out a reputation for top-tier pod kits that are beginner-friendly but still satisfy experienced vapers. The Xlim Go 2 and Xlim Pro are two of the most popular devices we’ve sold in 2025 — easy to use, long-lasting pods, and they deliver flavour beautifully.
Why it’s loved:
- Refillable pods that last
- Great with nic salts and bar-style e-liquids
- Slim, pocket-friendly design
- Fast-charging, fuss-free operation
“I started with the OXVA Xlim and haven’t looked back. It just works.” – a customer last week, and about 50 others before them.
🥈 2. Mejusa
From eye-catching branding to serious flavour – Mejusa has earned its crown.
Mejusa Bar Salt V2 has become one of our top-selling nic salt ranges — especially with disposable fans making the switch. If you want that bold, icy flavour hit but in a refillable kit, Mejusa has nailed it. The V2 range also comes in 5mg, 10mg and 20mg, which helps people step down gradually if they’re reducing nicotine.
Why it’s loved:
- Disposable-style flavours in bottle form
- High-quality bar salts that don’t trash your coils
- UK-made, compliant, and affordable
- Great fruit + ice options for all-day vaping
If you were hooked on disposables, this is the brand that’ll win you over to refillables.
🥉 3. Riot
Innovation meets attitude — and they’ve only improved with time.
Riot started strong with their original Riot Squad bottles, but 2025 belongs to their Bar EDTN salts and Riot Connex pre-filled pods. These guys were among the first to shift from disposable-style vape juice to high-performance nic salts. Plus, Riot is known for pushing sustainable packaging and standing behind the quality of their liquids.
Why it’s loved:
- Fantastic flavour from their bar-style range
- Reliable UK manufacturing and strong compliance
- Great for MTL/pod users
- Limited editions keep things fresh
The Riot X Strawberry Melon Chew is summer in a bottle — it’s been our staff pick more than once this year.
🏅 4. Lost Mary
The name says disposable, but the innovation has moved on.
Yes, disposables are out, but Lost Mary didn’t sit still. In 2025, they’re still one of the most recognisable names — thanks to their shift into refillable pod systems and compliant pre-filled options like the Lost Mary Nera 15K and BM6000 series.
Why it’s loved:
- Stylish designs with flavour-forward pods
- Huge range of fruity and icy flavours
- Brand loyalty carried over from the disposable era
- Easy-to-use prefilled options for simplicity seekers
The Lost Mary Nera 15K is one of the sleekest pods out there — and ideal for anyone who just wants a no-fuss vape.
🏆 5. Soda King
Sweet, fizzy, and unapologetically bold.
If you’ve ever loved a vape that tastes like your favourite fizzy drink, you’ve likely tried Soda King. From their shortfills to their Bar Salts and Duo Flavours, these guys bring nostalgic, sweet-shop energy to every puff. Great for those with a sweet tooth — and somehow, the flavours never feel sickly.
Why it’s loved:
- Flavours like Blue Razz Cherry and Pink Orange Fizz are fan favourites
- Bar salt versions work beautifully in pod systems
- Good value for money and great flavour delivery
- A brand that doesn’t take itself too seriously (but nails flavour)
Their Blue Razz Cherry is the closest thing I’ve found to a slushie in a vape.
Honourable Mentions
- Aspire – still making great budget kits like the Gotek X II
- Elfliq – the official Elf Bar liquid, helping vapers move on from disposables
- Doozy Vape Co. – their bar salts and Temptations range continue to impress
Final Thoughts from the Counter
In 2025, the best vape brands are the ones that have adapted, focused on quality, and listened to what vapers actually want. These top five — OXVA, Mejusa, Riot, Lost Mary, and Soda King — aren’t just selling hype; they’re giving customers flavour, reliability and value.
If you’re standing in the shop wondering what to go for next, you won’t go wrong with any of these. And if you’re still unsure? Ask us. We’ll point you to the good stuff.