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Just Jam
Just Jam turns British puddings into nic salt eliquid: jam on toast, a sugar-dusted doughnut, a buttery scone with cream, running alongside a fruitier Bar Edition line for anyone who fancies brightness over dessert. We carry both across 10ml bottles at 5mg, 10mg and 20mg, all mixed 50/50 VG/PG so they suit most pod kits. Come here for a dessert-led vape rather than another fruit or menthol clone.
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Where to start with Just Jam
You are really choosing between two shelves here: the original Just Jam line built around puddings, and the Bar Edition range built around fruit. If you already know you want jam, toast, doughnut or scone flavours, stay in the original line. If you want something closer to a bright fruit bar flavour but in nic salt form, look to Bar Edition instead. Both sit in 10ml bottles at 50/50 VG/PG, so either one works in most pod kits.
Toast pairs buttery toast with sweet strawberry jam. Scone goes further, mixing raspberry jam and Devon cream over a shortcake base. If puddings are not your thing, Triple Mango or Grape Berry in the Bar Edition range give you a straighter fruit hit instead, with none of the dessert notes.
What we tend to see people reorder once they have settled in is a pudding flavour in 10mg for the evening and a Bar Edition fruit flavour in 20mg for out and about. That is not a rule, just a pattern worth knowing before you commit to one bottle.
Every flavour here is a nic salt, which tends to feel smoother at higher strengths than a standard freebase eliquid. All of it runs at 50/50 VG/PG, sized for pod kits and refillable vape pods rather than sub-ohm setups.
Narrowing it down
Puddings or fruit first
If you want dessert flavours, shop the original Just Jam Nic Salt line: Original (strawberry jam), Raspberry, Raspberry Doughnut, Strawberry Doughnut, Scone and Toast. If you would rather something brighter and more fruit-led, go for Just Jam Bar Edition Nic Salts: Blackberry Jam, Lemon & Lime, Grape Berry, Raspberry & Coconut, Raspberry Peach and Triple Mango.
Strength, light to full
The original Just Jam line runs at 10mg and 20mg. Bar Edition adds a 5mg option too, so it is the easier starting point if you are new to nic salts or vape lightly through the day. If you already vape a strong pod kit flavour, 20mg in either range will feel familiar rather than harsh.
Fitting it to your kit
Each bottle on this shelf sits at 50/50 VG/PG in a 10ml size, built for topping up a pod system rather than a sub-ohm tank. If you do not have a kit for it yet, browse our refillable pod kits, or go straight to something like XLIM or Caliburn, both built for nic salts like this. For the broader picture on strengths and mixes across every brand we stock, the nic salts category is worth a look too.
Related categories
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Just Jam FAQs
What does Just Jam on toast actually taste like?
Toast Just Jam Nic Salt pairs buttery toast with sweet strawberry jam, a dessert-style flavour rather than a straight fruit mix. It sits alongside Scone and the doughnut pair as one of the brand's signature flavours, and comes in 10mg or 20mg.
Is Just Jam eliquid the same thing as Just Jam nic salts?
Yes. Every bottle we stock from Just Jam is a nic salt eliquid, formulated to feel smoother at higher strengths than a standard freebase liquid. Whether you call it eliquid, vape juice or nic salt, it is the same 10ml bottle at 50/50 VG/PG.
Do you sell Just Jam in 200ml bottles?
No, we stock the Just Jam range in 10ml bottles only, across 5mg, 10mg and 20mg depending on the flavour. That size is meant for topping up a pod kit, not for a larger shortfill setup.
Which flavour is the original Just Jam?
Original Just Jam Nic Salt is the strawberry jam flavour the brand started with, sold in 10mg and 20mg. If you want jam on its own, without toast or cream alongside it, this is the straightforward pick.
What strength should I choose in Just Jam nic salts?
Original range flavours come in 10mg and 20mg. Bar Edition adds a 5mg option too. If you are light on nicotine or new to switching, start low in Bar Edition; if you already vape a strong pod kit flavour, 20mg will feel familiar.
Is Strawberry Doughnut different from Raspberry Doughnut?
Yes. Strawberry Doughnut is a sugar-dusted doughnut with strawberry jam, while Raspberry Doughnut pairs the same sugared base with a tangier raspberry jam. Both come in 10mg and 20mg, so choose on jam, not strength.
18+ For adults only. Nicotine is an addictive substance. We check age at checkout.